What Do You Need For A Good Ranking or How To Make A Good Blog Post
To get your website known, one of the things you will need to know is How To Make A Good Blog Post. You will need to do this over and over and over again at the start. Yes it seems like a lot of work but you have setup your blog plan haven’t you? If not see my post about setting up a content plan.
Once you have a website with a lot of content, then you can start scaling back on the content creation. If you have an email list then you will have to keep creating new content for them. But as people enter the list, they will be shown content from maybe years ago. So the last thing you want to do is to create content that is time driven, so what happened to you in 1999 may not be relevant in 2016! or if you talk about Christmas when they receive the post in June it will not be relevant.
You need to produce evergreen content with no time sensitive components.
Definition of evergreen content. In the simplest definition, an evergreen content is a piece of content which does not expire in the short term
How to make a good blog post is a function of design and planning there are a number of steps you have to take to ensure you are successful.
You need to:
Find the pizza
Where you will need to find or know what to write about. Your niche has needs. What you need to do is satisfy them. If you can do this then you will get traffic flowing through your website. When you do this you can then ask your traffic to buy what you know they want. If your job is done well then the traffic will stop and buy.
See my post on idea creation for more details.
Find the word
To create content that will be found, especially if you are a starting business, you will need to look at ‘low hanging fruit’. This ‘fruit’ will give low traffic volumes but will be easy to rank for in the search engines. You know what topics are required from the research you have carried out in step 1, so this step is to look for the advantageous keywords to use for the content. I use Jaaxy and the keyword research tool within Wealthy Affiliate to perform the searches.
See my post on keyword research to see how to select keywords.
Construct the title
One of the most important points of the post is the title. Your potential visitor will see this first. This needs to interest them long enough to click or tap on the link to your post. So how are you going to do this?
See a lot more details in my post on headline generation.
The headline needs to be relevant and snappy and contain your keyword. You can construct different types of headlines, asking questions, being controversial, being humorous and list types.
Create the first paragraph
After getting the visitor to your site you don’t want to lose them. They have come to have a need satisfied. Be it information, entertainment or to buy. You have attracted them with your headline so now you need to keep it going.
The first sentence of the first paragraph is very important to keep your readers interest. It need to add to the headline and reinforce that what they are expecting is going to be delivered.
The ‘hook’,as it is known, can be a question, an anecdote, or the end result of what you are going to tell them. With telling them the end result they will be intrigued to find out how to get there so read the full post.
See how to write your best hooks in this post.
Write the content
The rest of the content need to be broken down into easily digestible chunks. People are lazy and expect to be hand fed. If your content is a how to, rather than tell them how to do it, show them with screen captures and diagrams.
If your content is about a dry subject insert relevant anecdotes to reinforce the information and lighten the mood. Split the content up with sub-headings, with skimming readers these may be the only thing that is read, so use these to show a summary of what you are trying to get across. You never know the skimmer may pause a while to read the actual content.
See the post about the (content main block) for more details on this topic.
Get the pictures
Presenting you readers with a ‘wall of text’ will not get them to read it. More often than not they will quickly click away and visit some other site to read easier presented text.
You need to use media to break up the content and make it easy for the reader to view. Using a variety of pictures, videos and quotes will make the experience of the reader entertaining.
The use of a picture to the right of the text at the top of the post, as long as it is relevant will add trust to the reader that this post is about what they have come for. This picture will be above the ‘fold’ and seen when the post is first opened.
The fold refers back to the papers (tabloids) where the papers were folded in half and had to catch the attention of passers by with a picture to stop them to buy it. The same technique is carried out today with the picture above the fold and pictures instead of partial viewing of posts in the preview.
To see more about using media content within your post see my post here.
Add Social Media
You can get all of your traffic from organic sources (search engines) or you can try to increase your share of the market by utilising social media. The likes of Facebook, Twitter, Pinterest and Google + are very good media platforms to use as extra traffic generators.
For more information on how to utilise your social media see this post.
Call to action
Within your written content plan, when you started this post you had a call to action assigned to it. Now is the time to ensure that this is met. Have you asked the visitor to do something that you want them to do? If you have it right the visitor will want to do it because it makes sense.
The ‘it’ can be anything from leaving a comment on his experience to buying a product from you. Your ‘call to action’ will be the summation of the post. Leaving your visitor feeling good that they have done something. So remember to ask your visitor to do something otherwise they are left wanting.
See my post on how to setup your call to action for the best conversions.
After you have written your content what you have to do is to walk away! Go have a cup of coffee. If it is something you have worked on for a long time then leave it overnight. When you go back to it write down the purpose of the post.
Read it back and make sure that you feel it delivers the pizza of the purpose.
Correct for grammar, check online for anything you are unfamiliar with. I use Hemingway Editor to check for good comprehension. Ensure you are using short sentences.
Don’t forget to check for plagiarism as well. I use Plagiarism Checker at smallseotools.com, this allows up to 1000 words to be checked at a time.
The ideal is to get another pair of eyes on it. Don’t tell them what you have set as the ‘pizza’ and get them to read it. Ask them what they thought it was about, does it tie up with what you expected? If not how can you change it to meet your need?
You can read more about this in my post on reviewing your content.
Finally your post is ready – let’s publish it on the site- woah there! Lets think about this for a moment. It sounds simple but do you know what you are letting yourself in for? If you post frequently then slow down Google will penalise you for inconsistency.
Far better to start a posting calendar and have posts backing up waiting to be published, than to post when your visitors are not expecting it. Ideally, you will have at least a couple of posts waiting to be published so that if something doesn’t go your way then you are not up against tight deadlines where you may post something you are not entirely happy with.
The quality of your post is paramount when it comes to the visitors. It does not need to be perfect but it needs to have all of the above before you can really say you are happy with it.
At the end of the day if you are really not happy with it do not post it. If it does not do what you want it to say.
Click here for more information on posting.
Your goal is to find the needs and wants of your visitors and your niche. If you can satisfy the needs of your niche then you have done the best job you can. What you are looking for is comments that back up you have succeeded.
Where I have been learning how to make a good blog post like this is with training which is second to none. You can start for free and try out the first level of training, you get a couple of free websites to use to try out your new found skills. There is the backup of a massive online community all on a similar mission, so you won’t feel lonely.
If you want to find out more about it then read my review of the Wealthy Affiliate program.
Hopefully, the above information has outlined the processes in How To Make a Good Blog Post, If you have any comment or have a different method please let us know in the comments box below.